Posts in category Marketing


Marketing

Fact-Checking Social Content

There’s an argument that it’s not Facebook’s job to fact-check the growing flood of fake news coming at us through its portal. After all, Facebook is just a set of pipes delivering something and is not responsible for the content. Nebulous others have that responsibility. However, Facebook is in the business of delivering content to a wide variety of people for a multitude of reasons.

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Marketing

The End of Marketing

This is going to be political but you won’t be able to tell which side I’m on. You might ask, why on Earth would I get involved even tangentially in politics right now? The simple answer is that it impacts CRM and I have a viewpoint — but as I say, I’m not picking or revealing a side. I’ve been doing research in business agility lately — a fascinating area that soon will impact CRM.

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