Instead of trying to succeed by marketing to everyone, define your target audience.
Growth does not happen accidentally — it comes as a result of hard work and smart positioning.
It’s critical for marketing teams to be equipped with the tools required to ensure maximum productivity and transparency.
Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type.
Shopkick will leave Germany as of January 31, next year. The ecommerce app, which rewards consumers for walking into stores, entered the German market in October 2014, but is already leaving again. On the website it explains its parent company has made the strategic decision not to continue the service Continue reading
A new year is around the corner and we might see some new things in 2017. Four CEOs of leading Nordic ecommerce companies share their thoughts on what they think will be the key ecommerce trends in 2017. According to Marcus Fredricsson from Swedish car service portal Mekster, dropshipping is Continue reading
There’s an argument that it’s not Facebook’s job to fact-check the growing flood of fake news coming at us through its portal. After all, Facebook is just a set of pipes delivering something and is not responsible for the content. Nebulous others have that responsibility. However, Facebook is in the business of delivering content to a wide variety of people for a multitude of reasons.
Apple this week introduced a pricey book bulging with artsy photos of the company’s products. Designed by Apple in California contains 450 photos of products created by Apple over a 20-year span. It’s available in two sizes: 10.20 by 12.75 inches for $199 and 13 by 16.25 inchesfor $299. The linen-covered hardbound volume is dedicated to Apple’s late cofounder Steve Jobs.
Black Friday and Cyber Monday are only one month away and these days mean big business for online retailers across Europe. But in some countries these aren’t the biggest days for online shopping. In the Netherlands and Austria for example, most online revenue is expected to be generated on December Continue reading
This is going to be political but you won’t be able to tell which side I’m on. You might ask, why on Earth would I get involved even tangentially in politics right now? The simple answer is that it impacts CRM and I have a viewpoint — but as I say, I’m not picking or revealing a side. I’ve been doing research in business agility lately — a fascinating area that soon will impact CRM.